DIamonds by Rothschild
Generational Diamond Heritage
Fast forward to 2001, after graduating from Tulane University, Henry Rothschild, Efraim’s son, joined his father in business and immersed himself fully into the trade.
In 2005, with the industry in a state of uncertainty, and independent jewelers feeling the pain of rapid consolidation and the effects of the internet, Henry established the Retail Jeweler’s Cooperative (RJECO, Inc.). RJECO’s mission was to support independent jewelers by strengthening their diamond buying capabilities.